Specialist assessment tools, not generic form software.

Proposed licence fees

Product	Public demonstration	Single-assessment licence	Organisation licence
PARITY	Free	£395 + VAT	£7,500 per year + VAT
MIRROR	Free	£695 + VAT	£12,500 per year + VAT
MOMENT	Free	£495 + VAT	£9,500 per year + VAT
Deceptive Design Suite	Three fictional demonstrations	Individual licences purchased separately	£22,500 per year + VAT

Public demonstration

Each free demonstration uses complete fictional facts. Users can inspect the method, change selected answers and generate a watermarked sample record. The demonstration must not accept confidential facts or support a live organisational decision.

Single-assessment licence

One named licensee may complete one bounded assessment during a 120-day completion period.

Product	Assessment object	Included scope
PARITY	One service and version	Up to three matched pathway pairs
MIRROR	One service and defined journey	Up to five conditions and twelve variants
MOMENT	One product or service and one use case	Up to six vulnerability-event scenarios

The licence includes local save and reopen, structured reasoning, PDF export and a reusable JSON project file. It does not include professional review, group-company use, external client work or reuse for a second assessment object.

Organisation licence

The annual licence permits repeated internal use by employees and authorised contractors of one named legal entity. It includes unlimited internal users and assessments, methodology updates during the term, standard profiles as released, internal reporting and priority product support.

Parents, subsidiaries, portfolio companies, association members, clients and other legal entities do not receive rights automatically. Group, adviser, consultancy, audit, white-label and external-client licences require separate terms.

Why the products have different prices

Market positioning

Public market prices show two adjacent categories. Automated compliance scanners sit at the low end. Rootlayer currently lists a free tier, a £19 monthly plan and a £99 monthly agency plan. Fixed-scope dark-pattern audits also sit in the low hundreds: FTCProof lists US-focused audits at $297, $597 and $997.

Experimentation platforms occupy a higher recurring band. Varify lists annual-billing plans from €199 per month, with higher tiers at €249 and enterprise pricing from €499 per month. Those platforms run experiments; the DigiData products govern the legal and consumer-fairness decision around the journey, variant or vulnerability event.

The proposed prices therefore reflect a specialist, evidence-led methodology that generates a reusable professional record without claiming to offer continuous enterprise monitoring.

Public price pages checked on 16 August 2026. Comparable products differ materially in scope, jurisdiction, automation and service content.

Complete-suite economics

The three organisation licences total £29,500 when purchased separately. The suite fee of £22,500 provides an approximate 24 per cent portfolio discount while preserving a meaningful premium over any single product.

Per-seat pricing would work against the intended governance model. Legal, product, design, data science, customer operations, safety and audit teams must contribute to the same record. The organisation licence should encourage that participation rather than ration it.

Optional professional services

Service	Proposed fee
Expert review of one completed assessment	From £2,500 + VAT
Bespoke sector or scenario profile	From £2,500 + VAT
Two-hour virtual implementation workshop	£1,000 + VAT
Full deceptive-design architecture review	From £7,500 + VAT
Group, external-client, adviser or white-label licence	Separately scoped