About the products

From pattern spotting to choice reconstruction.

PARITY, MIRROR and MOMENT convert three recurring problems in deceptive-design analysis into bounded professional assessment methods.

Why these products exist

The term “dark patterns” brought visible interface manipulation into public and regulatory view. It gave organisations a practical vocabulary for false urgency, obstruction, sneaking, interface interference, confirm shaming and forced action.

Pattern catalogues remain useful, but they do not always identify the relevant assessment object. A consumer may face an unfair journey even where no single screen settles the matter. The service may change the journey according to profile or predicted propensity. A system may exploit a short-lived vulnerability event without displaying an obviously unlawful interface to every user.

The suite therefore separates three questions that organisations often collapse:

Path

PARITY

Does the service impose a materially harder route for refusal, cancellation, withdrawal, complaint or another consumer-protective choice?

Variant

MIRROR

Does the service alter that route or other parts of the experience according to a condition, profile, experiment or prediction?

Moment

MOMENT

Does the system use knowledge of a consumer's circumstances to turn susceptibility into commercial advantage?

Research foundation

The product family develops themes from Dr M.R. Leiser's work on dark patterns, deceptive design, systemic deceptive architecture, consumer AI and relational vulnerability. The common move is from an isolated interface artefact to the evidence chain beneath it: feature, sequence, objective, adaptation and outcome.

The methods preserve limiting principles. They do not equate optimisation with manipulation, personalisation with unfairness or vulnerability with incapacity. They ask for evidence of the mechanism, material effect, foreseeability, safeguards and less intrusive alternatives.

Product principles

  • One question per product. Each assessment has a bounded object and decision.
  • Reasons before scores. Serious findings cannot disappear inside an average.
  • Evidence before badges. The output records what supports and limits the conclusion.
  • Local processing by default. The planned applications do not require a central assessment database.
  • Lifecycle rather than snapshot. Version changes, new variants and new evidence can trigger reassessment.
  • Bright lines remain bright. A lengthy assessment does not legitimise an obviously deceptive practice.

Commercial position

The products sit between inexpensive automated scanners and broad enterprise governance platforms. They are specialist decision instruments, designed for organisations that need a reasoned and reusable record rather than a list of detected interface features.

The durable value lies in the methodology, rule architecture, sector profiles, worked examples, version history and professional authority. Browser code alone does not provide a defensible commercial moat.

Working names.

PARITY, MIRROR and MOMENT remain working product names. Trade mark, company-name and domain clearance must occur before commercial launch.